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More...Tag Archives: Le Piat d’Or
“Never have a Plan B!”: Drinks Genius David Gluckman on brand innovation
Drinks industry legend David Gluckman’s audacious approach to business was neatly summed up in this succinct piece of advice made recently to an audience at London’s Regents University: “Never have a Plan B!” (more…)
Posted in Foodie Drinks
Tagged Baileys, Black Tower, Blu Nun, David Gluckman, Diageo, Food and Forest, GQ Magazine, High Atlas Foundation, Kerrygold, Le Piat d’Or, MasterofMalt.com, Proctor and Gamble, Red Bull, Sapling Spirits, Singleton, South Africa, That S**t Will Never Sell, Trees for Cities, Unilver
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The real story behind Baileys Irish Cream and other great drinks brands
‘‘That s*it will never sell!’’ is the title of David Gluckman’s autobiographical book that reveals the astonishing working life of one of the greatest innovators in the drinks industry. Just as incredible is that fact David’s career was launched after creating the Baileys liqueur in just 30 seconds… (more…)
